You bring a question: a body, a product, an idea, a challenge, a team, a clinic. We articulate it with you, co-create options, and hand you a synopsis and a ninety-day study design you can run without us.
If there is a clear and compelling role for us to play, we will present a proposal to work together, in whatever capacity actually fits.*
*Not all charters get one. Possibly not even most. That is the point.
The gift here is simple to say and hard to find: meeting a question exactly where it is, and articulating the points, the overlaps, and the connections that exist but would otherwise go unnoticed. That is what the sessions are for.
Everything in this house starts at Level 0: the baseline read, before anyone touches anything. That rule applies to projects, not just people. So before you spend real money building, changing, launching, or committing, we scope it as a study: what is actually going on here, what is worth testing, and what would count as signal.
A charter is not coaching, and it is not a pitch meeting. It is a bounded scope with a deliverable and a date.
Where things actually stand, written down plainly before any plan exists. Most projects skip this step. It is the step.
Your situation as a system: the parts, the overlaps you cannot see from inside it, and the points articulated so clearly you can hand them to someone else.
What to test, in what order, what to capture along the way, and what would count as signal. Designed so you can run it without us. It is yours either way.
Every charter closes with a clear disposition. There are exactly three, and they are published below, before you pay a dollar.
The charter is yours, implementable with or without us. You take the design and go. Godspeed, and check back in when the ninety days have spoken.
Sometimes what you need is not us. When that is true, the charter says so, and says who or what it actually is. You still keep everything.
Where fit, alignment, and our actual calendar agree, a proposal to run it together arrives inside the deliverable: the roles, the shape, and the number.
An invitation is not guaranteed, and that is the point. You are buying your charter, not sitting through a pitch. And a careful “don’t build this” is worth exactly as much as a green light. Some of the best charters we will ever deliver are expensive things that never get built.
$500 opens the charter and sets your delivery date. The balance is invoiced when the charter is in your hands. And the balance carries a clause:
We will not interrogate you. We will be curious, it is a condition we have, but curiosity is free. If you will tell us why, we will treasure that more than the money.
The rate is versioned, the way our warnings are: it climbs by version, and you will always know exactly which one you accepted. Founding-rate charters stay founding-rate on our books. Two or three charters run at a time, which is the cap, which is why the date we name is real.
Worth more than your money, or the money stays yours.
Your own body, your own protocol, your own question. The charter maps your baseline and designs the ninety days that would actually answer it, captured well enough to trust.
You want to make a thing, and you do not yet know what you do not know. Five hundred dollars opens the map: what exists, what it would take, what to test before real money moves. You keep the schematic either way.
An idea, an offer, a market you are not sure is there. The charter designs the smallest honest study that would tell you, including demand studies run in the open world.
A studio, clinic, gym, or room you run. What is actually happening in it, what people actually notice, and what to change first, designed as a study instead of a guess.
Any study designed under this roof inherits the house ethics: disclosure at the debrief for anything run with the public, expectation logged on the way in, and no real payment details are ever captured in a test. If a charter touches other people’s bodies or wallets, it carries these marks. That is not a limitation. It is why the findings are worth having.
Two minutes, below. Tell us what you want to scope, in your own words.
Within 24 to 48 business hours. If the fit is wrong, we say so plainly and point you somewhere better. Refer is a door here, too.
Only after fit is confirmed. Your sessions get scheduled and your delivery date gets named, out loud, before the first session begins.
A few working sessions across the thirty days. Between them, we do the mapping. You will see the charter take shape as we go.
The Study Charter, in your hands, on the named date: baseline, map, ninety-day design, and one of three doors. The balance is invoiced, and you know the clause.
The base certification, the training, and the app are free, and stay free. That promise does not move. A charter is a different thing in kind: our perception, applied to your question, on a clock. It is the front porch of the research fellowship, never a toll on the free road.
Takes about two minutes. A real person reads every application, and nothing is billed from this form.